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Internet market research for ebusiness strategies

The most powerful "cheap" market research you can get your hands on

Imagine being able to commission a poll from millions of people in one day. Imagine being able to filter out EXACTLY those who were going to buy what you do or produce, and ask them how they perceive the need, problem or want that they were trying to fulfil by making that purchase.

Search engines are computers and one thing computers are good at is generating data, it is just a question of knowing how to gather it and put it together.

We can not only source this information for you, but filter, interpret and package it to give you a solid basis for a successful Internet campaign.

The commercial benefits YOU can realise

A market research study using search engine information can bring you much more than predicted website hits. Typically, a report can illuminate some or all of the following information very quickly and cost effectively:

• Trends of demand within your market sector, often developing stateside before crossing the Atlantic.

• Export opportunities. American words and spellings are often easily identifiable. Identifying niches that have little or no competition is easy if they exist.

• The state of your overall competition in Internet terms. Some market sectors are more developed than others.

• You can compare search requests for each of your internal company product and service departments, giving you invaluable comparisons to build demand profiles.

• Ascertain why people think they need your products and services by the way they compose their search requests. This allows you to target both online marketing budgets and offline marketing messages much more effectively.

• You can size your "online market", gauging potential hits per annum, and estimating likely conversion rates. By multiplying the calculated potential by average order values, returns can be predicted.

• Once returns are predicted, you can plan sensible investment levels, calculate cost benefits of in-house strategies as opposed to outsourcing to consultancy, and set targets for internal company staff.

• Establish metrics that allow comparisons between online and off-line marketing activities. Conversion rates, customer acquisition costs and prospect quality make for interesting comparisons.

You can quickly possess the information your competitors only dream of

Taking the next move is as easy as you want it to be

We can produce a report for your business and explain expertly how to interpret the information in it over the telephone. Reports don't take long to do and can be in your hands within a week for a £500 flat fee (I must reserve the right to renegotiate this figure prior to a contract being agreed if the range of keywords and phrases requested are significantly above the typical average - it's happened to me once before!)

You can read the many informative pages on this web site and fill in the simple email contact form if you like what you see. Alternatively you can ring Lee on 07815 771810 and ask your toughest questions directly. This will not obligate you to anything and frankly, the tone of a person's voice and the lucidity of their answers will tell you more than web pages ever can.