SEO largely involves copywriting, both in terms of page content (blogs, articles, web pages) and links (email requests, descriptions). Sometimes this copy needs to sound personal and be a pleasure to read, especially in persuasive or informative contexts.
This can be a real problem for SEO copywriters and their clients. Ideally you should be prepared to contribute knowledge of your market sector because only you will know it intimately. Colleagues and employees can often make valuable contributions to help you. SEO copywriting for blogs and articles is a large part of search engine optimisation and will simply be embarrasing and lame without your input.
It's also the way your company becomes familiar to prospective clients you will probably never meet - except through text on a screen. What would be point in anyone finding your text if it doesn't sell or persuade them to contact you? Much less if it devalues you.
You don't need to write long eloquent text - that's our job as SEO copywriters. You need to help us understand what's happening in your business regularly and what the hot topics are in your sector. Short bullet point lists by email or even voice recordings (dictation) will do the job perfectly.
As we get to understand your business, so our ability to project it improves. In fact - you'll be hiring a SEO copywriter that practices the projection of other clients too - there are obviously many things that apply across the board.
That's why search engine optimisation and copywriting are indivisable. Poor copy won't bore anybody - because they won't read it! It will dilute your brand when they click the browsers back button and mentally note never to bother with your company (or its products) again.
Professionals don't want to let that happen - and that goes for both of us. Good copywriting not only builds external links, but it can persuade people to click through to your site. If they phone, the copywriting style should not be too different to the company's phone style. Regular input aids to this end.
When SEO copywriting is only for search engines and unlikely to be read by prospects, then we do take short cuts in quality. Every copywriting task has a demand on it and this reflects into time and cost. You should assume that we will always do our best to keep costs low.